Hydro Grip Primer TV commercial in partnership with Sephora shown on Hulu and on display at New York City subway station, Broadway-Lafayette.
The goal of the commercial is to showcase Hydro Grip Primer’s 12 hour wear and introduce Milk Makeup as a confident, edgy and expressive brand.
Milk makeup commercialConceptualization + Storyboarding + Art Direction 2023
Starring: Tefi, Cleotrapa and Nykita Joy
Director: Valentin Petit
Director of Photography: Kelly Jeffrey
Chief Creative Officer: Tyler Smart
Creative Director: Stefani Rey
Art Director: Keara Price
Director of Editorial: Lindsay Schallon
Producer: Kate Ingram
